Being True to Your Brand

A very long time ago, when TV had only 13 channels – half of which did not work – the granddaddy of all pick-up lines was “What’s your sign?” (Yes, really, as in zodiac.) These days though, you might be more ‘on point’ with, “What’s your brand?”  Having a brand … Continue reading

Are we being inconsiderate when it comes to reopening our state sooner than later?

Inconsiderate:     1a: HEEDLESS, THOUGHTLESS b: careless of the rights or feelings of others 2: not adequately considered : ILL-ADVISED OK, so anyone that has NEVER been inconsiderate can leave the room…I’ll wait. It seems I’m still here. No surprise. In this case, though, what I’m most interested in is definition 2, the amount of consideration we give … Continue reading

Changing Lanes

I grew up in the NYC metro area where there are a lot of toll bridges and toll roads. When I lived there, the toll plaza had at times a dozen lanes into which you could pull up and toss your money into a basket or at the toll collector.  … Continue reading